I had the wonderful pleasure of hearing Wendy Kurtz speak at a meeting I was at this week. Wendy consults with some of the top speakers and authors in the country on building their brand and selling more books. Since I’ve been tossing around the idea of writing a book, I figured I’d hear what she had to say… and boy am I glad I did! (find out more at www.WendyKurtz.com)
One of the things she shared right at the end was her “DREAM Principle” which is an easy to follow 5-step process for business success… and even though she was talking about authors, my mind kept applying them to my real estate business, so I figured I’d share them with you today.
DREAM is an acronym which stands for:
Define your business. Develop your core business because it’s the foundation of your success. What can you help your clients with. If you try to be everything to everyone you’ll end up with nothing.
Recognize your strengths – establish a competitive advantage based on your unique skill (why should they pick you instead of agent B?)
Evaluate your opportunities – don’t take every gig you get offered, make sure it lines up with your goals (this is a lesson I’ve RE-learned lately… if you don’t get a great feeling from a potential client… don’t work with them! We have choices and don’t have to work with everyone that walks through the door!)
Assess your feedback. And remember that feedback does NOT EQUAL criticism… it’s a business building tool. If a client has complained about something… don’t get defensive immediately… slow down and look and see if there is some truth in what they’re saying and see if you need to remodel your office policies & practices to ensure it doesn’t happen again.
Manage your reputation/brand – it strengthens your brand and unlocks your full business potential (her example was an author who researched an organization thoroughly before agreeing to take them on as a sponsor)
I hope this hits you like it did me… I’ve been so busy working IN my business that I’ve not taken the time I should to work ON it… time to refocus!
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